Multidimensional segmentation at work: Driving an operational model that integrates customer segmentation with customer management
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2005
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740137